LM Favours Morris
Director of Advertising "Philip Morris Seylz end" Marketing Fredrik Stahl, Director of Corporate Affairs Manager Robert Mey and advertising trademarks srednetsenovogo segment Jan Billinghem held a press lunch on the redesign brand L&M Cigarettes. Despite sincere pathos researchers Russian consumer awareness, dialogue lunch with reporters reminded picture of the guerrillas "death", and the redesign and the accompanying creative somehow seemed too banal.
A week later in the stalls will include new L&M Cigarettes. Redesign tutu, zateyanny only in Russia, as a major trading bridgehead Phillip Morris, closer to the already established in the premium segment "skruglennomu" style with riflenymi ends. In the colours of the cigarette boxes and added whiteness and laconic brevity. And improved quality: the percentage fell resin content, softened taste. Subject vseevropeyskomu boom sterility, mark confidently moves towards the caption "The Ministry of Health has warned." Favours "Morris" and our new advertising law, in the belief that Russia is not yet a signatory to an international convention on tobacco control is still somewhere in the middle between totally indifferent to tobacco states and such "strogorezhimnymi" countries like Italy, France or Turkey where Phillip Morris has been successful.