Lucky Strike means fine tobacco

Release directly cigarettes "Lucky Strike Cigarettes" began in 1916. In 1917, the brand was accompanied by the slogan "It's Toasted" to tell a new method of production: tobacco obzharivalsya further processing, as opposed to common technology simply cutting and mixing varieties. Especially felicitous idea was toasting tobacco varieties Berley, karamelizatsii reaction that is occurring at high temperature in the leaves of the class, gave a particularly pleasant aroma of coffee and chocolate nuances. Later, marketing and technology tobacco companies realized that the success of the American model "bags" provides exactly tostirovanny Berley, part of the recipe. Cigarettes "Lucky Strike Cigarettes", according to advertising (in this case, honest), had a special taste and aroma. To be fair to acknowledge that in all that time has significant tobacco companies actively experimented with tobacco processing temperature regimes. In the same year, the package was introduced inscription "LSMFT".